A BRAND NEW UGLY
There’s lots of talk about beauty, but what about ugly? That which doesn’t possess beauty can be simply insipid, unimpressive, unimportant, while something truly ugly possesses its own power. It agitates, upsets expectations.
OMA’s new building for luxury retailer Galleria in Seoul is ugly. Popping up in my twitter stream among prettily groomed interiors and houses, the masonry behemoth had a beastly presence. The structure’s dark outer skin is split by a run of faceted glass windows that swells like a cancerous growth at an outer corner. Its facade has no grid, no consistent measure except for its small stone triangular tiles, which blend like pixels into mud-colored strata. Its palette of dark stone and garish sea-green glass is unharmonic.
The volume is rich in associations, none particularly flattering, and
none architectural. This building reminds one of a geographical specimen, a molten
chocolate desert, a subterranean mammal.
But one can’t mistake this for bad architecture. It’s complex, vivid and deliberate. It makes no attempt to look like a building, veering courageously from convention, particularly in the service of a luxury retailer peddling established European brands. This building is admirably ugly; it might even be deeply ugly. Is it arriving ahead of a larger wave, forecasting a new normal? And is it quietly dismantling some flaw in our thinking, pushing us towards a new beauty?
Photograph courtesy of OMA.