There was a summit of architecture critics last week to launch Alexandra Lange’s new book Writing About Architecture. Julie Iovine scored points early on, when she said that good writing mattered far more than good criticism. She read extraordinary passages from Reyner Banham and Esther McCoy out loud, which landed those authors on my must-read list. Then she lost points at the end when she said that architects can’t write, a generalization that hits awfully close to home. The emotional highlight was when Lange read a famous excerpt from the late Herbert Muschamp’s 1997 New York Times Magazine cover story on Frank Gehry’s Guggenheim Bilbao. In the passage, which was even excerpted in the writer’s obituary, Muschamp describes returning to his hotel room at Bilbao, seeing a woman in a white dress on the street below, and, all at once, understanding something vital about the building. He writes, “[T]he building I’d just come from was the reincarnation of Marilyn Monroe." Fifteen years later the panelists still found the reference "galling” (Iovine’s word) and rattled on about the eccentricities of the writing, including its stupendous length, starchitect worship, hyperbole, and mythopoetic prose.
Their stony reactions sent me back to the original text, in which Muschamp follows the Marilyn reference with this lucid perception: “What twins the actress and the building in my memory is that both of them stand for an American style of freedom. That style is voluptuous, emotional, intuitive and exhibitionist. It is mobile, fluid, material, mercurial, fearless, radiant and as fragile as a newborn child… " Muschamp’s essay is, in addition to a hagiography of Gehry and a critical account of the building, an attempt to understand architecture as a popular culture and to claim, for just one moment, in a tumbling world order, an American cultural victory. It’s rich and magnificent overwriting, which often happens when a serious writer tackles a subject that matters dearly to him. Here the building seems too big for the writing, even Muschamp’s writing, and remains, somehow, just out of reach. The heated language makes it clear that Muschamp loves architecture, something that’s not so clear about the critics on the panel.